Rankings are relative. Know when a rival institution moves ahead of you, and what they changed to do it.
Check your ranking, freeKnowing your own course page's SEO score tells you whether the page is well built. It doesn't tell you what's happening to the pages ranking above it. A rival institution can rewrite a course page, add structured data, or publish a new FAQ section, and your ranking can shift without you changing anything at all. Most marketing teams find out weeks later, if they notice at all.
Checking a handful of competitor pages by hand once a term is possible, but it only catches changes that have already had time to affect rankings. RivalScan tracks named competitor pages on an ongoing basis and flags a change close to when it happens, so you're reacting to a rival's move in weeks, not finding out in the next term's ranking review.
See your course page's actual position and who's above it, then track it with RivalScan if you want ongoing alerts.
Try CourseCheck freeHow do I compare my institution's search rankings against competitors?
Start by checking your course page's actual ranking position for its main search terms and seeing which pages sit above it. CourseCheck shows this for a single check. To track it on an ongoing basis against named competitor institutions, RivalScan monitors those pages automatically and flags when something changes.
What does RivalScan track?
RivalScan tracks named competitor course pages and flags changes such as new or updated structured data, rewritten meta titles or H1s, added FAQ content, and ranking position shifts, so you find out when a rival moves, not weeks later.
Why did a competitor overtake my course page without me changing anything?
Rankings are relative. A rival institution rewriting its page, adding schema, or publishing a fresher FAQ section can move it above yours even though your own page hasn't changed at all, since Google is comparing the two pages against each other, not against a fixed standard.